SUMMARY

We take our data protection obligations very seriously and it is important to us that you understand how we use your personal data. This Privacy Policy sets out in detail the purposes for which we process your personal data, who we share it with, what rights you have in relation to that data and everything else that we think it is important for you to know.

The main purpose for which we process your personal data is to provide you with services that you request from us through www.mytaxrefund.co.uk and various social media advertisements. Together, the Websites and the adverts are referred to as the "Platform" in this Privacy Policy and the meaning of "Platform" will depend on whether you are using the Website or the Adverts. We will also process personal data for other purposes, such as marketing, market research and fraud prevention. We will only ever keep your personal data for as long as is necessary for the purpose for which we need personal data.

We will need to share some of your personal data with some third parties, for example our partners and suppliers, or any third parties that provide a service that you sign up for through the Platform. Partners who offer services to you through our Platform may make checks against various databases to assess your eligibility. Those partners are responsible for how they process your personal data. The partner we find most meets your needs will be advised to you at sign up. By submitting your information, you agree for your details to be passed to our partner provider.

 

You have various rights in relation to your personal data which can be exercised by contacting us using the details set out in this Privacy Policy.

 

1. WHO IS PROCESSING YOUR DATA

We are My Tax Refund and we are the data controller of the personal data that you provide on the Platform and/or that we collect about you. This means that we are the company responsible for deciding how your data is processed.

My Tax Refund is a trading name of the data controller Wybe Media DMCC and provides products and services under various brands. Wybe Media DMCC registered office is; Unit 2C, Gold Tower, Jumeirah Lakes Towers, Dubai, UAE. Any reference made to “the business”, “we”, “us” and “our” refers to Wybe Media DMCC.

In order to match you to one of our service providers on the Platform, we need to send your personal data to the panel of UK based tax agents on our Platform. This is so that they can identify whether they can offer you their services. When those tax agent partners use your personal data to generate a response, each of them will be acting as a data controller of that personal data. This means that the tax agent partners are in charge of how they handle your data and we are not responsible for this. If you provide them with any additional data on their website the use of your data will be subject to that tax agent partner's own privacy policy which you should find on their website.

 

2. PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the newsletter, fill in a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, postal address and phone number, electronic identifiers (e.g. Internet Protocol (IP) address, or device ID, your browser and device operating system). We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities or connecting with one of our partner service providers.

We will also obtain certain personal data about you from the tax agent partners on our panel if you undertake a tax review with them through our Platform. This will include information about whether or not you took out a review with the partner. We use this information to track sales as well as improve our Platform, our services and our customer journey. If there are any complaints or queries about your service, we and the relevant service provider(s) will also exchange information about the complaint or query to ensure it is appropriately investigated and dealt with.

 

3. NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about how the User connects to our Site, such as the operating system and the internet service provider they use and other similar information.

This can include information such as how many , mouse clicks/taps, mouse movements, page scrolling and text entered into forms which we collect through software which monitors how customer use our Platform. This helps us to monitor the service we provide to you, to design improvements to our products and services (including changes to our Platform), to personalise our marketing communications as further explained and to help us to prevent and detect fraud.

 

4.WHERE DO WE GET THE DATA FROM

Most of the data that we process will be data that we collect from you directly when you request a tax review. We will ask you various questions to collect the data we need for the purpose of offering relevant service information. We will not be able to provide a recommendation unless you answer the mandatory questions.

If you use our webchat service we will keep a record of the conversation. We do this so that we have an accurate record of your conversation with us. We also use this data for monitoring and quality control purposes and may use it for training purposes.

 

5. WEB BROWSER COOKIES

Our Site may use “cookies” to enhance the User experience. The User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

 

6. HOW WE USE COLLECTED INFORMATION

Wybe Media DMCC may collect and use Users personal information to improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.

We use the data set out above to:

• provide you with the advertised services you request from us (which includes both sharing information with our product providers and our comparison service partners who collect and share your information);
• creating customer insights and analytics for the purposes of working with tax agent providers to offer more competitive services for our customers.
• where possible, help you complete personal information quickly by pre-populating some of our on-line forms with information we already know about you. Where we do this you must check that the information in the form is accurate and up to date;
• automatically send you related service information to see if you could benefit from any of our associated products. You can turn this off at any time by following the links in your marketing emails.
• communicate with you about our partner services, for example send you confirmation emails regarding your services of interest. When you obtain a partner service from us, you will automatically be sent confirmation of your partner service provider by email or SMS so that you have a record of your request and can easily identify your partner service provider in the future.

 

Platform;

To help us build up a picture of you as a customer to ensure that we provide you with more relevant information, such as showing you the right content at the right time and sending you personalised communications; and

Our partners will use this data to generate a service request to be displayed to you on the Platform and they will be data controllers in relation to their use of the data for this purpose. If you would like information about how our partners process data we recommend that you visit their websites to read their privacy policy. We will only use your personal data for the purposes set out in this Privacy Policy.

Data protection law says that we have to tell you the legal basis on which we process your personal data. In relation to personal data used for providing you with a service and managing your account, we process this data because it is necessary to perform the contract that we have in place with you to provide you with our partner services.

 

7. HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information and data stored on our Site.

 

8. SHARING YOUR PERSONAL INFORMATION

Data may also be shared directly with providers to:

• Assess your eligibility for their products. If you do not agree with the terms and conditions of our partner, you have the right to be forgotten by the service provider. Please refer to the service provider’s privacy policy.
• Validate if you are an existing customer (which may impact whether you can be accepted for their services);
• Assist you in completing your application for a tax review (which may include pre-populating the application form on their website);
• Enable them to contact you if this is necessary in relation to your application.
• Complying with any contractual, legal and/or regulatory obligations.
• Enable the tax agent to carry out any necessary data checks and research in accordance with the tax agent’s terms and conditions and/or its privacy policy relevant to the product you are searching for (for example to check and improve the eligibility assessment or to investigate any complaints or queries);
• For fraud prevention purposes.

We will sometimes use third parties to process personal information on our behalf. Our partners may do the same when they are processing your personal information for the purposes of providing the tax agent services you requested. Where third parties process your personal information on our behalf, we will have a contract in place with them placing obligations on them to keep your data secure and only use it for the purposes that we authorise. Some of our service providers may also process your personal data in other countries. Where this is the case, we have contractual agreements with them to ensure it's kept securely at all times and that UK standards are met.

Where consent has been given, we do pass your personal identification information to third party service providers. We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

 

9.MARKETING

Sending you marketing communications

When you provide your details you will be given an opportunity to confirm whether you are happy to receive marketing material from us. If you confirm you are happy to receive this material, we will use your postal address, email address and telephone number to send you marketing materials by post, email, telephone call or SMS. We do not pass your data to other companies for their own marketing purposes.

Your marketing preferences will not impact any communications that we need to send you for the purpose of your tax review, for example confirmation of your service provider.

You can change your mind at any time by selecting the opt out button on any of our communications, or by making a verbal request.

To create marketing content, refine our marketing strategies and personalise the marketing communications you receive.

We will use your personal data together with other customer data at an aggregate level for analysis purposes (e.g. to understand which customers might be interested in using our services) and to help us refine our market strategies. Where we can, we will anonymise the data to do this.

We will use your personal data to personalise the marketing communications we send to you. This means we are more likely to notify you of products, services and offers that may be of interest or benefit to you.

We process this information because we have a legitimate business interest in carrying out these activities to market to our customers and to promote and improve our business. 

Your personal data will also be used to assist us and our approved advertising providers with our advertising activities, as set out in more detail in our Cookies Policy. Targeting cookies do not collect information that is directly identifiable to you, such as your name, email address and information you enter into forms on our Website. They collect information about your browsing activity and your device to enable our providers to serve our advertising to you. Most of these cookies are set by our providers who will be responsible for how the cookies (and information collected by them) are used.

 

10. MARKET RESEARCH

From time to time we may want to use your postal address, email address and/or telephone number to contact you to assist us with our research by asking you a few questions about the service you have received or by asking if you would like to complete a review of our services. We may sometimes ask market research companies to contact you on our behalf.

If you would prefer us not to contact you for market research purposes then you can let us know by contacting us at [email protected] or by selecting the opt out button on any communications, or verbally if we call you.

We will also undertake research and analysis using your personal data to develop our marketing strategies, to improve the marketing material you receive from us and to analyse products and services you may be interested in to ensure that we are delivering you relevant marketing material. This activity involves analysing and profiling the personal data we process about you as a result of using our platform.

In relation to personal data used for the purposes described in this Part, we process this data because we have a legitimate business interest in carrying out these activities to promote and improve our business. We have ensured appropriate safeguards to protect your rights when processing this data for these purposes.

 

11. THIRD PARTY WEBSITES

Users may find advertising or other content on our Site that links to the sites and services of our partners and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

 

12. ADVERTISING

Adverts appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

 

13. CHANGES TO THIS PRIVACY POLICY

Wybe media has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

 

14. YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

 

15. DATA PROTECTION

We use your data to carry out referral to tax agent services.

You agree to us storing this data in paper and/or electronic form. Your data will be stored and processed in accordance with data protection legislation.

We record and monitor some telephone calls, for training and quality purposes.

We may contact you by using any contact details you have provided. You can update your contact preferences by informing us via any of the described methods below.

We may be required to transfer your data to one of our third-party partners, listed below, in order to provide our service to you. Some of these may be outside of the EEU.

We have agreements in place with all third-party partners to ensure the safety and security of your personal data.

You are able to request a copy of all your personal data by sending us a Subject Access Request by email or post using the details below. You can find more information about Subject Access Requests on the ICO website https://ico.org.uk/your-data-matters/your-right-to-get-copies-of-your-data/preparing-and-sumitting-your-subject-access-request/

 

16. FUTURE MARKETING PREFERENCES

We will use the contact information you provide to keep in touch about other product and service opportunities. You can opt out of receiving other communications from us at any time by emailing [email protected]

 

17. CONTACT US

The Data Controller
Wybe Media DMCC
Unit 2C,
Gold Tower,
Jumeirah Lakes Towers,
Dubai, UAE

Email: [email protected]